A couple weeks ago, I wrote about my interest in how online giving platforms “feel”. My interest is in an attempt to understand how we can better humanize online giving and make the peer-to-peer connection stronger.
In my example, I talked about a donation I made through Small Change Fund for the River Journey Project: The Berger Inquiry Revisited. The gift I made was small, $25. One of the things I liked best about Small Change Fund is that through their giving platform I actually emerged a smarter human being (now understanding & asking more questions about the Mackenzie Valley pipeline).
Yesterday, I received this thank you note in the mail – from the project itself. Immediately I thought, what a nice touch.
Thank you cards are nothing new to non-profits. I am a huge fan of hand-written thank you cards to donors. When I was running a nonprofit, even the Board of Directors had to sign each of them. I’ve never received one through an on-line donation system. Yes, it adds to the operations. And yes, it is a nice touch.
It’s fine when an organization sends me an thank you email or a thank you text. I get it and I don’t mind. However, getting a hand written note is always something special. And when I think about how giving through Small Change Fund “feels”, that’s going to be top of mind.