To what ends are we measuring? For which purposes do we evaluate?
In a recent board meeting someone said,
We can measure. We can seek to tally our impact. But will it change us? If only one child is hungry, will we not still feed them?
It’s fascinating for me to sit inside the picture frame of professional philanthropy and watch the power dynamics of measurement and evaluation unfold. Donors and funders want to see that non-profits are making impact. Yet, most non-profits are not well-resourced, well-funded enough to take on the burden of complex measurement and evaluation. Funders don’t typically want to fund the boring and the back-end. We clamor for results, but we don’t fund them.
In the middle, a new professionalized subset of philanthropy grows. Measurement & Evaluation (M&E). If the funding and the non-profit comes together, then M&E can be deployed to count, synthesis, and approve. The perpetuation of this “need to know” begs one question: to what ends?
If we do eradicate all, feed all, solve all and fix all, will it have been because of the many standards of evaluation that we devised? Are we arrogant enough to think that we will not have then created something else, something unintended?
Like the leprechaun who seeks his pot of gold, there is tragic beauty in believing that we can plot, chart, and strategize our way to the end of the rainbow. Even if, in our gut, we know that our arrival is but a fantasy. The shear magnitude of the work we do leaves us wanting for a piece we can control. We are human. And we are manic for a way to quantify and qualify all of our efforts.
If we were to allow for a bit of chaos, it might be interesting to get back to the work at hand. To get back to the nuggets of gift and reciprocity. What else do we really need to do with our time here on earth? We can certainly make sure all the measurement, data and evaluation follows to the afterlife.
A representation
of the perpetuation
of our measurement
and evaluation.
(Original comic at http://imgs.xkcd.com/comics/standards.png)
“To get back to the nuggets of gift and reciprocity. What else do we really need to do with our time here on earth? ” Powerful line Michele. I really like the peer to peer feel of that – give from your abundance and receive from the generousity of others. Sounds like a trustful, reciprocal, transactional loop where we learn to live alongside each other, sharing our blessings and our cares.
I even struggle with whether reciprocity is the right word. But it’s the option of allowing someone to give back or forward on what was previous given to them/done for them. I think that’s the kind of impact that is valuable. And I’m sure we’d try to measure that too :).
Hi Michele. Interesting article. This is a counterpoint to the blog/project on which I am working. Please check in out (http://wonderingatsomething.blogspot.com). In response to two of your points:
1. “to what ends are we measuring? For what purposes do we evaluate?”
Donors want and need evaluations because they want and need to know how the nonprofit is answering the question or achieving the mission they set out to do. It’s simple really: if you (the donor) want to get the most of your philanthropy find high impact organizations working on the stuff you care most about. Give them money. Make them accountable for impact. If you like the results give them a bunch more money.
2. “if you allow for chaos it might be interesting to get back to the work at hand”
There is some “chaos” involved even if a donor seeks data, measurements, and evaluations. It comes in the form of unrestricted money – which is a whole different conversation. (Snapshot of my thoughts? Give unrestrictedly!)
Hi Jenn,
Thanks so much for your comments. I wholeheartedly agree with unrestricted funding and with donor engagement in the nonprofits the support. That’s really my impetus for writing the post. That it is personal connection and proximity to the organization and issue that is more effective (and meaningful) than heavy-handed and umbrella measurement and evaluation.
Cheers,
Michele